A snippet of Scandinavian lifestyle for the everyday woman
They say that when it comes to the benchmark for design, there is nothing better than products by the Danes. NuDenmark is no different and promises to bring sophistication, style and raw femininity into our wardrobe. A wardrobe, if it is anything like mine, that is screaming out for a simplicity make over…pronto. Think of one of the highstreets favourites, Zara, and cover it with a high dose of provocative luxury and hey presto you get NuDenmark.
The Brainiac minds behind this late-nineties brand are the clever duo of Jannie and Lars Schacksen and most definitely one of Denmark’s power couples of the fashion scene. Hailed as a ‘Gazelle’ company in financial newspaper, Borsen, for many years it quickly became a sought-after product for the modern woman. This season their collection DNA is embellished silk, wool and leather combined with rock and roll elements that will simply blow you away. Together with their ethically sourced materials and a nod to the social responsibility of this world we live in, they continue to do more good than harm.
You can just imagine how embarrassingly excited I got when I heard that Boho Kisses Boutique decided to stock this unique brand. Well, let me just say that I had grabbed my trusty purse, wardrobe wish-list and ninja-rolled into my car quicker than you could say ‘Nu’. Let me also say that I was not disappointed and believe me when I tell you this…believe the hype.
So, what actually made it into my shopping basket? Well…rather a lot. The changing room got a lot of action and that wish-list appeared to increase in size the moment my feet passed the boutique threshold and skipped to the NuDenamrk rails. First must-have item was a piece of animal print that will last me throughout my Autumn/Winter after work cocktails with the girls. Their Leopard Blouse ticked that box quite nicely with its soft and silky nature which meant that the desk to bar stool transition would be rather seamless. Teamed with their Black Stretch Trousers which are sure to become every working girl’s staple and lifelong friend. These trousers are tapered in for an uber flattering fit with a cute and contemporary metal ring detail at the back. Safe to say that these black trousers are a far cry from the average joe of black trousers…and that was just the NuDenmark purchases!
Yes, of course, style means a lot to me, but it is ultimately how the garment ‘feels’ and how said garment makes me ‘feel’. Do I feel sexy, empowered, sophisticated and dare I say ‘comfortable’? Which is precisely what the guys from NuDenmark promise – absolutely. Are these Scandinavian garments tailor-made for just those twenty-somethings? Absolutely not! This label is for all manners of age and women, as the collection is so versatile, practical and refined. Gone are the days of wearing mini skirts and arms that adorn no coat in the bleak mid-winter. I am in my mid-thirties, I have a toddler and I have a full-time job; therefore, I need to be able to move, duck and dive in said garments. My heart may scream style, but my body calls for comfort and these little finds give me both.